A Beyond DDB Nabs Giant Screen Sports
CHICAGO–Giant Screen Sports has awarded Beyond DDB, Chicago, its $8 million account advertising a new large-format film about Michael Jordan. The IMAX-style documentary, being produced by the Evanston, Ill.-based client, premieres in May. Beyond DDB, which bested four competitors in a review, will develop a fully integrated consumer campaign for use internationally by theater managers.
A Sports Authority to Hear from 3
ATLANTA–Sports Authority will hear pitches this week from three finalists for the creative portion of its $28 million account. FCB Chicago; WestWayne of Atlanta and Tampa, Fla.; and McCann-Erickson Worldwide New York have been culled from a list of nine agencies that responded to the Fort Lauderdale, Fla., client’s questionnaire. DDB Worldwide in New York was also selected but bowed out. Client vp of marketing Jeff Handler said a winner would likely be named soon.
A Ill. Blue Cross Loses Shop
LOS ANGELES–Headlands Communications plans to close its doors and has given a 90-day notice to Blue Cross & Blue Shield of Illinois, its largest client. The Mill Valley, Calif., agency has handled creative duties for the client for several years. There are no plans for a review of its $5 million account, said John Ori, the Chicago insurance company’s director of advertising. The company does work in-house with a San Francisco creative team Ori declined to identify. Media buying is at Hambrick & Associates in Chicago.
A Starcom Joins Sears Media Review
CHICAGO–Starcom USA here is participating in the review for media chores on Sears Roebuck & Co.’s $650 million media account, sources said. Other contenders for the business are incumbents The Media Edge and Ogilvy & Mather, both New York, and Focus Media in Santa Monica, Calif. Starcom officials declined comment and officials from the Hoffman Estates, Ill., retailer could not be reached.
A Burnett, MacManus Put Merger to Vote
CHICAGO–Officials from The Leo Group and The MacManus Group are expected to announce this week shareholder approval of their proposed merger, sources said. The two companies announced their intention to create a publicly held holding company, with Japan’s Dentsu owning a 20 percent stake, in November. Negotiations regarding the Dentsu portion of the agreement are ongoing, sources said.
A DDB Charged With $100 Million From Eveready
CHICAGO–The Eveready Battery Co. confirmed that DDB Chicago will be handling advertising for the $100 million global launch of the new Energizer e2 battery. Ads will not feature the St. Louis company’s trademark Energizer bunny, a representative said. DDB won the business in a review over Leo Burnett. Eveready roster shops TBWA/Chiat/Day and Bates Worldwide were initially involved in the competition

Publish date: January 31, 2000 https://stage.adweek.com/brand-marketing/hotline-37213/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT