A Wrangler Moves Media From Martin to Chicago
CHICAGO–Wrangler has assigned its estimated
$20 million media account to CIA CPM here, sources said. Agency and client officials could not be reached for comment. Media buying had been at The Martin Agency, Richmond, Va. Toth Brand Imaging, Concord, Mass., handles creative for the Greensboro, N.C.-based client. Toth won the account last November after Wrangler moved its creative from Martin to a smaller shop.
A MRA Adds Quartet of Clients, $5 Mil. in Billings
ATLANTA–MRA here has added four accounts totaling more than $5 million in billings. MRA was named agency of record for Atlanta healthcare firm Neotonus. It also picked up assignments from the nylon products and services unit of Honeywell, Dalton, Ga., and Morrison Homes, Atlanta. MRA was also named agency for the North American operations of Lapa Airlines of Buenos Aires, Argentina. Individual billings were not disclosed.
A Doe-Anderson Gets Back to Daytona Beach
ATLANTA–Doe-Anderson has been named agency for Ocean Resorts’ $4 million account. The Daytona Beach, Fla., management company owns five hotels and resorts in the area. The appointment came without a review, helped by the Louisville, Ky., shop’s seven-year run as agency of record for the Daytona Beach Convention and Visitor’s Bureau, which it lost last year.
A McKinney Recruits N.Y. Review Consultant
ATLANTA–McKinney & Silver has hired Hasan Ramusevic as senior vice president and director of strategic business development. Prior to joining the Raleigh, N.C., shop, Ramusevic was managing partner at AAR/Bob Wolf Partners, a search consultancy in New York.
A Adair-Greene Makes Changes at the Top
ATLANTA–Richard Levy, president of Adair-Greene Healthcare Communications, has moved up to president and chief operating officer of the parent company, Adair-Green Inc. Levy, 36, will manage operations of all five of the Atlanta company’s divisions and report to chairman and chief executive officer Warren Greene.
A DDB Worldwide Creative Joins Atlanta Shop
ATLANTA–Fernando Lecca has joined Ames Scullin O’Haire here as co-creative director, a new position. Lecca, who will team with Patrick Scullin, had been associate creative director at New York’s DDB Worldwide.
A Willman Forms Interactive, Branding Units
ATLANTA–Willman & Company has established two new divisions: Pixelocity, an interactive development operation, and strategic branding arm Marketing Synergies. Both new units are located in Jacksonville, Fla., with the parent company.
A Push, Hungry Man Team on Middleton TV
ATLANTA–Push will debut two television spots during the Super Bowl’s local airtime next Sunday for Middleton Lawn and Pest Control. The Orlando, Fla., shop employed New York production company Hungry Man to help develop the commercials.