How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

Developers adopt simple math instead of misleading metrics

Overwatch League esports tournament
AMA is a crucial step to bringing big sponsors into the esports space. Blizzard Entertainment

As esports experience massive growth and are thrust into the mainstream, statements like “League of Legends had more viewers than [major sporting event]become more common. 

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.