How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Complexity is the name of the game, but that can be used to a competitive advantage

Screenshot of NexTech 2020
Jounce founder and president Chris Kane spoke with Anheuser-Busch's digital media director, Laurel Van Tassel, at Adweek's NexTech 2020 Virtual Summit. Adweek

Chris Kane’s job is to take a look at a brand’s digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they’re buying through each exchange.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.