How Brand Purpose Helped Vans Respond to the Pandemic

Its efforts to support consumers and small businesses focus on enabling creative expression

The pandemic has expanded Vans’ brand purpose into new territory, like mental health and wellness. Adweek
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While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.