How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape

Billions are wasted bringing on accounts that use fake followers and likes

Engraving Multiple exposure of a cheerful woman with positive emotions
As social media changes, influencer fraud adapts with it. Getty Images

The marketing industry has a big problem—a $1.3 billion problem, to be exact.

This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.