With 2,000 Marketers, How Does GE’s Linda Boff Prioritize Brand Messaging?

Plus, the best advice she's ever gotten

- Credit by Editor: Josh Rios
Headshot of Nadine Dietz

Even as GE chief marketing officer Linda Boff positions the iconic brand for the future, she often looks back to company founder Thomas Edison for guidance, in particular his axiom on problem solving. On the latest episode of Top of Mind, Boff told Adweek about that approach, managing her nearly 2,000-strong marketing team and what’s new at the 127-year-old company.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
Publish date: October 10, 2019 https://stage.adweek.com/brand-marketing/how-does-ge-linda-boff-prioritize-brand-messaging/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT