How Giphy Plans to Upend Advertising

Company has big plans to disrupt a $250 billion industry

Editor: Nick Gardner has long been a destination users go to send hundreds of millions of short animated pop-culture clips every day. A GIF often says far more than any text can. Which is why Giphy founder and CEO Alex Chung is using his massively popular site to dent the digital advertising duopoly that is Google and Facebook.

“No one’s created a search for brand marketing, and that’s what we did,” Chung told us after his Brandweek: Challenger Brands presentation earlier this month. Watch as he describes what’s in store for brand marketers, and click here to watch his full Brandweek: Challenger Brands keynote.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: February 26, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT