How Hearst’s Executives of the Year Are Building a Magazine Company for the Future

Working with brands—and competitors—keeps things fresh

Headshot of Emma Bazilian

If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring success in the often-perilous magazine business, it's Hearst's appreciation for the power of partnerships—whether with competitors, advertisers or even the partnership of its two top executives, president David Carey and president of marketing and publishing director Michael Clinton.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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