How I Am a Voter Recruits Brands in Its Mission to Be ‘Publicists for Voting’

The nonpartisan organization encourages more Americans to cast their ballots

I Am a Voter centers its message around voter identity. I Am a Voter/Diego Uchitel

Political advertising is a big game: This year alone, Joe Biden has spent over half a billion dollars on ads across digital, radio and television. While Donald Trump’s spend doesn’t quite reach that number, it’s still a massive amount. And the presidential election only tells part of the story: According to the Center for Responsive Politics, ad spending in the 2020 election is expected to reach nearly $11 billion, smashing previous records.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.