How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

Adweek's Challenger Brands cover star is out to make nutritious kid food available to all

Screenshot of Jennifer Garner
'I feel like brands should be doing more to give back to their communities,' Garner said Thursday. Adweek

For Jennifer Garner, joining an organic kid food brand in 2017 wasn’t just about finding a product she was passionate about—it was about being able to influence the direction of the companies she partnered with.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.