How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

Adweek's Challenger Brands cover star is out to make nutritious kid food available to all

Screenshot of Jennifer Garner
'I feel like brands should be doing more to give back to their communities,' Garner said Thursday. Adweek

For Jennifer Garner, joining an organic kid food brand in 2017 wasn’t just about finding a product she was passionate about—it was about being able to influence the direction of the companies she partnered with.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.