How Ruth Bader Ginsburg Inspired Marketing’s Changemakers

Her influence reached far more than just the social justice sector

Photo of Ruth Bader Ginsburg
RBG has shown us how one person can make a difference and an enduring societal impact. Getty Images

On Friday evening, so many of us let out a collective gasp when hearing of Supreme Court Justice Ruth Bader Ginsburg’s passing. As a marketer across innovation and media, a female and a current law student seeking an advanced law degree in intellectual property, RBG’s passing hit me in a unique way. I see her successes from a legal perspective and I also see her successes from a cultural perspective. In a country when Hollywood status can make you a political leader (Ronald Regan, Sonny Bono, Arnold Schwarzenegger and of course, Donald Trump), it’s rare to have a pop culture icon lauded for her legal work. Perhaps that’s what made the appeal of RBG so infectious. She was a different kind of icon. She was unlike anyone this country had seen before and her position as the “Notorious RBG” was just that. 

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Rebecca Batterman is a strategy consultant, consumer marketing and IP expert.