Shake Shack Is Building a Digital Community to Get Through the Pandemic
Online initiatives aim to keep it connected with fans
Shack Camp, a virtual summer camp offered by the fast casual chain, includes a box with supplies for six weeks of activities.
Shake Shack
Shake Shack’s latest community outreach effort, a virtual summer Shack Camp, was created for both kids and kids at heart and born out of the challenges the company’s employees are facing in balancing work and family during the pandemic, according to the fast casual chain’s CMO, Jay Livingston.
