How Sonic the Hedgehog Sped Past the Competition

The fast-moving blue runner raced his way to video-game fame

The hedgehog became an overnight success 29 years ago.
29 years ago, Sega realized it needed a signature character to show off its new Sega Genesis system. Courtesy of Sega

If you had lived in New York City three decades ago and spent some time in Central Park, you might have chanced upon a slender, bookish-looking man named Naoto Ohshima. And if you had perchance run into him, you’d have influenced the course of video-game history.

This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.