How Thinking Like a D-to-C Brand Can Improve Consumer Relationships

Opinion: The secret is simplification

Warby Parker is one example of a direct-to-consumer company that simplified a retail experience, working with the buyer in mind. Warby Parker

Direct-to-consumer (D2C) brands are having their cultural moment. Their impact and success come from strong brand storytelling, on-point packaging, subscription models and lower prices. But there’s one underappreciated factor that’s equally important: their super simple product offerings. Whether by design or accident, they’ve tapped into a long understood (but generally ignored) human appetite for anything that simplifies decision making.

@jcesar4 Jeremy Cesarec is strategy director at Planet Propaganda.