How This Campaign Can Help Black Communities Rise Above Covid-19

Barbershop and salon marketing plays a crucial role in building trust in clinical trials for treatments

Black-owned barbershops and salons are on the front line of a critical Covid-19 treatment study. Rise Above Covid

Since the pandemic started, the grim data continues to show the devastation that Covid-19 has on America’s population—but especially among Black communities. 

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.