How This Tech Company Keeps You Coming Back for Its Salads

Inside the purpose-driven branding of Sweetgreen

Video: Nick Gardner; Editor: Josh Rios
Headshot of Joshua Rios

You may know Sweetgreen as a go-to lunch spot. But Sweetgreen sees itself as a tech company. The cashless chain of salad spots—there are 75 so far—will soon be using the blockchain as part of its recipe for success. But beyond the tech, Sweetgreen is a values-driven brand. It’s part of a trend both legacy and newer direct-to-consumer companies are embracing for an increasingly values-focused consumer. In this Adweek Original, we take a look at how Sweetgreen’s values and design, as well as its salads, keep customers coming back.


@joshochos joshua.rios@adweek.com Josh is a video producer at Adweek.
Publish date: April 22, 2019 https://stage.adweek.com/brand-marketing/how-this-tech-company-keeps-you-coming-back-for-its-salads/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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