How to Engage the Most Powerful Audience in the World

New York Interconnect presents Executive Lab

Ed Renicker, CEO, New York Interconnect (NYI), addresses the audience. Sean T. Smith for Adweek

At Adweek’s latest Executive Lab in New York on May 21, we explored New Yorkers and the importance of understanding them from a brand perspective.

This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe. Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.