How to Tap Into the Creator Side of Influencer Marketing

Break through to a new generation of viewers

For as long as social media celebrities have existed, brands have been trying to tap into their star power. The reason is clear: Not only do these new stars have a massive number of loyal fans, but their connection to their audience is authentic and unmitigated by traditional gatekeepers. Considering the intimacy of this connection, it’s no wonder that consumers are seven times more likely to trust someone they follow on social media over a traditional celebrity.

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