How Black Twitter Turned the Popeyes Chicken Sandwich Into a Viral Phenomenon

The sandwich of the summer takes the spotlight at Brandweek

Angela Brown, God-is Rivera, and Fernando Machado at Brandweek 2019
From left, GSD&M's Angela Brown, Twitter's God-is Rivera and Popeyes' Fernando Machado at Brandweek 2019. Sean T. Smith for Adweek

PALM SPRINGS, CALIF.—The Popeyes Chicken Sandwich doesn’t have a complicated recipe with secret ingredients that leave customers guessing. In fact, according to Fernando Machado, the global CMO for Burger King and Popeyes, there’s “nothing fancy” about the sandwich, which has just four ingredients: a brioche bun, mayo, pickles and, of course, a piece of buttermilk fried chicken.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.