How Will Airlines Handle the Return of Boeing’s 737 Max 8?

Asking customers to fly on a jet that's crashed twice in a year is a tough sell

A Boeing 737 Max 8 airplane
As airlines reintroduce the plane, their challenge is to emphasize safety without causing further public concern. Illustration: Trent Joaquin; Source: Getty Images

On a late May day in 1979, an American Airlines flight lost its left engine during takeoff, forcing it to arc and roll before crashing in a field not far from its runway at Chicago O’Hare International Airport. All 273 people aboard were killed.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.