As charting the customer journey becomes increasingly imperative for band marketers, iCiDIGITAL, a leader in creating and measuring digital experiences for the Fortune 500 and owned by Adweek parent Beringer Capital, has launched of iCiANALYTICS.
The mission of iCiANALYTICS is to help guide clients with actionable plans based on the data they’re receiving, as well as helping them collect data they never thought possible to access. This provides the brand the opportunity to deliver the right message to the right person at the tight time on platform or device.
The division will be led by Reid Bryant, former lead for analytics and data science at Brooks Bell. “iCiANALYTICS will present unique opportunities to meet the challenging needs of our clients and their customers,” said Bryant. “By adding a quantitative focus to our existing expertise, we will be well positioned to leverage the data-driven strategies necessary to create engaging and personalized customer experiences at scale.”
“Leading and aspiring brands continue to struggle reining in, making sense of, and utilizing all the data they have access to,” added Brian Martin, partner and vice chairman at Beringer Capital. “We are investing in organizations that offer pragmatic solutions that can be deployed with speed to help solve this problem.”
Greg Boone, president and CEO at iCiDIGITAL, echoed Martin: “By adding a robust analytics and optimization practice to our existing digital experience foundation, we will have all the tools necessary to aggressively and successfully drive our client partners through their digital transformation journeys.”
iCiDIGITAL and iCiANALYTICS are based in Raleigh, N.C.