Netflix has gone into overdrive marketing the second season of Stranger Things. Today, the company unveiled a partnership with Lyft (a first for Netflix) where passengers will be able to take a ride that’s (hopefully) the creepiest experience they’ve had using the Lyft app.
Lyft users in Philadelphia and Los Angeles can take an immersive Stranger Things ride—complete with static sounds, slugs, lights turning on and off, a being that seems to be stuck in the ceiling and reaches its hand down, people in hazmat suits and waffles—this Friday and Saturday from 4 p.m. to 9 p.m. when they opt for “Strange Mode” on the app.
“We like to think of the car as our stage and that is just what we did in partnership with Netflix, by creating a spooky ride for Stranger Things 2,” said Ethan Eyler, director of ride experience at Lyft, in a statement.
Creative shop Deeplocal worked with Netflix and Lyft on the paranormal-inspired ride.
There’s also an in-app experience, created by Muh-tay-zik Hof-fer, for Lyft users nationwide on Thursday and Friday from 6 a.m. to 6 p.m. Car icons on the app will feature Stranger Things bits like Christmas lights and waffles as well as the show’s logo.