Ikea’s Famous Swedish Meatballs Now Have a Meat-Free Alternative: Plant Balls

The retailer developed its own recipe, one with just 4% of the original's impact on climate

The retailer opted to craft its own faux meat rather than partner with a leader like Impossible or Beyond. Ikea
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Retail giant Ikea is jumping into the faux-meat space, putting a spin on its popular Swedish meatballs that it’s calling plant balls.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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