Impossible Foods Signs Deal With Walmart, Continuing Its Massive Push Into Retail

The faux-meat brand is now in more than 8,000 grocery stores, marking a 50-fold jump in a year

Impossible
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Impossible Foods is striking further into the U.S. heartland with a just-announced deal to sell its popular faux burgers in Walmart stores, beginning today.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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