In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives

Naomi Osaka, Ashleigh Barty, Venus and Serena Williams 'compete fiercely and live fully'

This is the first WTA rebrand in a decade. WTA

The Women’s Tennis Association, home to rising young talent like Naomi Osaka and legendary champs Venus and Serena Williams, has launched its first rebrand in a decade with a focus on telling athletes’ personal stories and celebrating its players who “compete fiercely and live fully.”

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.