In-Store Safety Measures Are as Much Marketing as They Are Public Health

Retailers have altered the shopping experience to lure consumers back

Customer getting temperature checked outside of Gucci store
A consumer has his temperature taken outside of a Gucci store.
Headshot of Diana Pearl

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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