Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content

Brands that had partnerships with stars saw spikes in traffic

Illustration of Kevin Hart, Sophia Bush, Steve Aoki and Priyanka Chopra
Brands that used celebrities in Instagram posts saw 1.5 times more traffic in 2020 compared to 2019, according to CrowdTangle. Carlos Monteiro

Though influencers and celebrities have come under scrutiny for some of their actions during Covid-19, research from UTA Marketing, a division of United Talent Agency, found that consumers still enjoy seeing sponsored content from their favorites.

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.