Infographic: Same-Sex Marriage Supporters Want Brands to Take a Stand

And 21% think representation in media is stereotypical

68% of survey respondents agreed that technology has increased their involvement with political and social concerns. Getty Images

As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and marketing services company Mindshare in partnership with software provider Lightspeed.

This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.
@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.