Infographic: Same-Sex Marriage Supporters Want Brands to Take a Stand
And 21% think representation in media is stereotypical
68% of survey respondents agreed that technology has increased their involvement with political and social concerns.
Getty Images
As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and marketing services company Mindshare in partnership with software provider Lightspeed.
This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.
