Infographic: What Consumers Want From Branded Sweepstakes

Marketers should stick to simple, authentic rewards

Sweepstakes can be highly effective for marketers—if they play their cards right. Getty Images
Headshot of Sammy Nickalls

In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found that the key is to keep it simple: 64 percent of consumers would prefer a prize that makes their daily lives easier over one that makes them feel special.

“Consumers have come to expect seamless brand experiences that simplify everyday life, and our findings suggest that prizes are no exception,” said Amy Burnside, HelloWorld’s marketing director. “We’re seeing a shift away from special, more luxurious prizes toward those that are convenient to use and add utility to consumers’ lives.”

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.

@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
Publish date: December 4, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT