IQ NEWS: Bits

Is it a sign o’ the times? In a stroke of marketing genius and narcissism, The Artist Formerly Known as Prince and RollingStone.com, a part of Chicago-based Tunes.com, today will launch a promotional contest that allows fans to win the opportunity to meet the Artist himself. Entrants can submit the URLs to their online fan sites dedicated to TAFKAP, who will personally pick the winner from all submissions.

New York-based Internet Advertising Bureau (IAB) last month re-elected Rich LeFurgy, president of LeFurgy.com, as the organization’s chairman. Susan Bratton, vice president of market development at Redwood City, Calif.-based Excite@Home, will serve as the IAB’s vice chairman. Lot21 president and CEO Kate Everett Thorp was elected secretary. Jed Savage, eastern director of sales for Microsoft Network; Chris Neimeth, president and CEO at Real Media; and Scott Schiller, senior vice president, advertising and sponsorship sales at GO.com, have been elected joint treasurers. IAB officers serve one-year terms.

San Francisco online drugstore more.com announced a partnership with drDrew.com, Los Angeles, making it the exclusive online drugstore for the teen-oriented advice site. The two will co-promote via marketing collateral, e-mail campaigns and merchandising promotions. Terms of the agreement include site co-branding and content swapping.

Net Perceptions, Minneapolis, supplier of personalization applications, said ZDNet of San Francisco has licensed the Net Perceptions for Ad Targeting product. ZDNet’s more than 480 advertisers will be able to use the software to dynamically target ad campaigns by means of user behavior and sitewide behavioral analysis.

Stamford, Conn.-based PC Flowers and Gifts, and Southampton, N.Y.-based Revenet.com have released QuickGift Wireless, a wireless e-commerce system for owners of 3Com’s Palm VII connected organizer. The partnership enables Palm VII customers to purchase items directly from pcflowers.com.

Rx.com, an Internet retail pharmacy and health information center based in Austin, Texas, has signed a one-year contract to be the only pharmacy advertised on Paul Harvey’s nationally syndicated radio shows, News and Comment and The Rest of the Story




Publish date: January 10, 2000 https://stage.adweek.com/brand-marketing/iq-news-bits-35811/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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