Just a few months after Cynthia Rogers joined Darwin Digital as its first president, the Saatchi & Saatchi interactive division said it has eliminated her position and will parcel out her responsibilities.
An interactive veteran who consulted for Hewlett-Packard and San Francisco-based agency Organic, Rogers began her tenure at 2-year-old Darwin in March. Charged with handling business development and administration, she also created a separate media services group for online media buying in May.
Rogers would not elaborate on her unexpected departure, saying only that she plans to pursue other interactive posts. Darwin CEO Coby O’Brien refused to comment.
“Coby is recapturing some of the stuff that was in the presidential job zone,” said a Darwin representative. “They found out they didn’t need that level of management in there, so they eliminated the position.” The agency will apparently reform in a “team orientation.”
One source, however, likened the move to a courtship that ended in a breakup, rather than matrimony. “People thought it was the right person coming in. It was not right for both people, and they amicably parted ways.”
O’Brien was optimistic about Rogers’ role when speaking to IQ in June. O’Brien said he wanted to focus on the creative rather than the business side, and that he admired Rogers’ industry connections and planned to utilize her consulting background to bolster the agency’s consumer focus. Darwin said Rogers’ duties will be handled by six unidentified agency managers. Darwin counts
General Mills, Kodak, Procter & Gamble and Paine Webber among its clients.
Publish date: August 23, 1999 https://stage.adweek.com/brand-marketing/iq-news-rogers-departs-darwin-no-successor-named-33464/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT