Is Ted Cruz ‘Tough as Texas?’ These Richard Linklater-Directed Ads Doubt It

A Whataburger slam won't play well in the Lone Star State

Not a happy camper. Fire Ted Cruz

As we near closer and closer to the midterm elections, the onslaught of political ad campaigns tend to get noticeably more desperate. However, some of the most effective ads choose to implement simple logic over mudslinging or obnoxious tactics. One ad spot directed by filmmaker Richard Linklater poses a simple question: “Is Ted Cruz ‘Tough as Texas?’” According to one determined super PAC … no, not really.

Shannon Miller is a writer, podcast creator and contributor to Adweek.