Is This Heaven? No, It’s an Amazon Prime Activation at SXSW

An 'oasis' promoting new series Good Omens

Video: Josh Rios; Editor: Breana Mallamaci
Headshot of Kristina Monllos

Amazon Prime Video has brought the apocalypse to SXSW to promote its new series Good Omens, which starts streaming May 31. Amazon took over a 19,000-square-foot space to create an immersive experience called “Good Omens’ Garden of Earthly Delights.” The activation is divided into hell on one side and heaven on the other, based on the two main characters in Good Omens: an angel, Aziraphale (Michael Sheen), and the demon Crowley (David Tennant). Here, Adweek video producer Josh Rios takes you inside the experience created by CSM North America.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.
Publish date: March 8, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT