It’s a Bird. It’s a Drone. It’s a Hot Air Balloon. No, It’s Kind Snacks’ Latest Stunt

Queer Eye's Antoni Porowski is endorsing the snacks and video chatting with contest winners

Images of Kind's delivery campaign
Kind's contest opens today and the brand is accepting responses for a week. Kind Snacks

When Kind Snacks realized that because of Covid-19, it wasn’t going to be able to host the pop-up it had planned for the launch of its new frozen snack bars, the brand knew it had to do something big to stand out.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.