It’s Time for Fashion Brands to Stop Playing It Safe and Lead the Charge in Sustainability
They’re well positioned to create real change
Fashion brands are influential because people understand, relate and aspire to their values.
Illustration: Trent joaquin; Source: Unsplash
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.
