It’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectations

Digital living just isn’t the same

people sitting in bricked-in cubicles
The pandemic highlights just how important digital community is—for brands and consumers alike. Getty Images

Since lockdown, we’ve been cut off from colleagues and customers alike. While goats have taken over some high streets and dolphins are back in Venice’s canals, brands are dealing with their separation anxiety by focusing on growing online communities.

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
Gastón Tourn is CMO of Appear Here.