Jeep Teases Groundhog Day-Themed Super Bowl Ad

Although teasers don't feature Bill Murray, they do hint at a return

Stephen Tobolowsky as Ned Ryerson
Stephen Tobolowsky reprises his role as Ned Ryerson in Jeep's Super Bowl teaser. Jeep

OK, campers. Rise and shine! Bill Murray’s return to Punxsutawney, Pa., appears to be real. But no, it’s not a sequel; it’s a teaser for Jeep’s Super Bowl ad.

The two teasers, which Jeep released today, hint at the highly anticipated Groundhog Day remake—the Super Bowl falls on Groundhog Day this year. The first teaser shows the vintage clock radio from the film playing Sonny and Cher’s “I Got You Babe” to signal the magical realism of Phil Connors’ (played by Murray) reoccurring day.

The second features actor Stephen Tobolowsky reprising the role of annoying insurance salesman Ned Ryerson who tells us that Sunday is “going to be a doozy.” In the original film, Ned is met with a fist to the face and then a hug upon Phil’s redemption.

While Murray isn’t in the teaser, he was spotted shooting something in the same Chicago suburb that stood in for Punxsutawney.

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2020 Ad Tracker. And join us on the evening of Feb. 2 for the best in-game coverage of the commercials anywhere.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.
Publish date: January 31, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT