July, a New DTC Brand, Reimagines the Window Air Conditioner as Stylish Home Decor

These window A/C units are less utilitarian—and environmentally friendlier, too

a living room
A July air conditioner is mean to complement the room, rather than stick out. July

In recent years, home technologies have gotten sleeker and more modern. Televisions are thinner than ever—there are even options that make them resemble an oversized framed photograph, a piece of art, rather than an electronic device. Long gone are the days of massive boom boxes; now, home speakers come in the form of Amazon’s Echo Dot or Google’s Home Mini, perched on the edge of a bookshelf or windowsill.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.