Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat

The maker of Incogmeato tries a new tactic to tempt consumers with its new plant-based products

animal influencers
Kellogg's new Incogmeato line of plant-based meat products includes burgers, sausage and nuggets. Kellogg's

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.