Kevin Hart Just Might Be the Hardest-Working Man in Branding

And he's redefining the celebrity endorsement along the way

Kevin Hart has 62.4 million Instagram followers. Photography by Scott Witter for Adweek; Styling: Ashley North; Grooming: John Clausell
Headshot of Kristina Monllos

“Grind time, baby!” Kevin Hart is ready for the day.

This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.
@KristinaMonllos Kristina Monllos is a senior editor for Adweek.