KFC’s Gigantic ‘Double Colonel’ Might Seem Familiar to Game of Thrones Fans

'The Mountain' plays the beefiest chicken pitchman to date

One of the world's strongest men is bringing extra muscle to KFC's Colonel campaign. KFC

KFC’s new Double Crispy Colonel Sandwich is, as the name implies, an unnerving tower of two chicken patties encased (unlike the infamous Double Down) in a bun. Obviously no mere celebrity iteration of Colonel Sanders is up to the job of selling this beast, so they’re bringing in some added muscle.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."