King Arthur’s Flour Sales Rise More Than 2,000% in March

That's meant more eyes on its marketing channels, too

a baker flouring a rolling pin
As people shelter in place during the pandemic, many are embracing their inner baker. Getty Images

As people around the world look for ways to pass the time while confined to their homes, they’ve embraced their inner baker—as is apparent on social media.

@RichCollings Richard Collings is a retail reporter at Adweek.