Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

Campaign hit over a million social media mentions in 24 hours

The spot features real families hugging the iconic Kraft Peanut Butter bears. K-Mart

In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday—and it went viral almost instantly.

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@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.