Lessons in Bankruptcy and Recovery from PJ Solomon, Go-to Financial Advisor for Retailers
David Shiffman and Cathy Leonhardt share their insights on the state of retail

Cathy Leonhardt and David Shiffman are co-heads of investment bank PJ Solomon's global retail practice.
PJ Solomon

Key insights:
- If there is a second wave, retailers have a better grasp now of what it will take to survive.
- With a more captive audience online, retailers took advantage of lower customer acquisitions costs to generate sales.
- Retailers were able to tap the capital markets, which were resilient in part due to financial reforms.
- Retailers with significant lease obligations, not just those with debt, are also having to turn to bankruptcy.
Veteran retail investment bankers David Shiffman and Cathy Leonhardt, co-heads of financial advisory firm PJ Solomon’s global retail practice, have had their fingers on the pulse of what is happening in retail for more than two decades.