Liquid IV Expands Its Flagship Product Line After Unilever Acquisition

The up-and-coming hydration sticks brand has also recently expanded nationwide with Walmart

Photo of Liquid I.V. products
Liquid I.V.'s latest offering is a citric twist of its flagship product. Liquid I.V.

Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion of an immune support blend. The Hydration Multiplier + Immune Support mix, which was unveiled last Thursday on shelves at major retailers (Walmart, Amazon, Costco) nationwide, boasts a citric-tasting fusion of Vitamin C and D, Zinc and Wellmune (natural yeast beta glucan) and claims to provide the hydration of two to three glasses of water.

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@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.