Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude

Retailer partnered with some of the best people on the internet to encourage thanks and reflection

instagram influencers
Participants include Instagrammers Rachel Owens, Robert Hartwell and Peter Mutabazi. Lowe's

As many brands lean into fantasy this holiday season to give consumers an escape from the stress of all 2020 has brought us thus far, Lowe’s decided to go a different route. By partnering with some of the most wholesome people on the internet, the home improvement retailer is encouraging folks to write letters of gratitude to their homes—the place where most of us have spent way more time than expected since March.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.