Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field
P&G's chief brand officer stopped short of pulling out of the annual advertising marketplace
Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the networks.
