Mars Wrigley Debuts Virtual Trick-or-Treat App—to Help Save Halloween

The holiday is the confectionery industry’s Super Bowl

Total candy sales amounted to $4.6 billion during Halloween 2019. Mars Wrigley

October 1, 2020

Halloween is supposed to inspire fear—but not among the candy-makers who supply the treats.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.