Mars Wrigley Debuts Virtual Trick-or-Treat App—to Help Save Halloween

The holiday is the confectionery industry’s Super Bowl

Total candy sales amounted to $4.6 billion during Halloween 2019. Mars Wrigley

Halloween is supposed to inspire fear—but not among the candy-makers who supply the treats.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.