Mastering the Art of Branding Means Navigating a Constantly Evolving Industry

Everything from internal restructuring to handling new tech needs to be considered

In an industry facing constant disruption, brand marketers have a lot to consider for each campaign and strategy they create. Getty Images

Brand marketers have a million and one considerations when they start the process of determining how best to share their story and entice their target audience. What’s the best way to proceed while ensuring they maintain their reputation? Would an activation enhance or take away from a strategy? Where is the consumer becoming most interested in their product, and what is the best way to capitalize on that enthusiasm? And this doesn’t even get into the inner-workings of these specific brands, such as the significance of the CMO and other C-suite members.

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@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.